While women ages 40 and older still account for the bulk of spending, male Baby Boomers should not be ignored, according to the results of a new study by the Natural Marketing Institute. t “Boomer men are less affected by the recession than women,” explained Steve French, NMI’s managing partner. “In fact, 40% of men do not feel the amount of stress in their lives has increased due to the current economy while less than 30% of women feel that their stress level has not increased.Me...